About Us

Hi, I'm Helen.  Or the 'Nellie' in Nellie Joans.
I absolutely love sewing and I love sewing lingerie in particular, so when Lynda of 'Elle-Joans' asked me if I'd like to take over her online lingerie supplies business then it was a no brainer. 
It was perfect timing.  I had recently decided to wrap up my 15 year long career in landscape design but quickly found myself getting restless being at home with nothing to do but housework.  My skills definitely lie in sewing and not sweeping!  I was needing a new way to engage my brain and creative flair.
Lynda had done some great work in getting the name 'Elle Joans' known in the sewisphere.  I wasn't looking to change the name, I just wanted to put my own mark on it.  My family and friends call me Nellie and so the solution was simple and Nellie Joans was born.
I remember when I first became interested in sewing my own lingerie and how bewildering it all seemed to be.  I sketched up a large image of a bra and with every blog or book I read I added more and more notes and question marks to it....powernet / powermesh??? Frame / cradle??? Tricot??? What was all this new terminology and fabric?
Then came the sourcing of materials.  My first bra related instagram post is captioned 'Attempting to sew lingerie with very little access to lingerie fabrics and notions.  We will see...'
It took me two years from my initial interest in bra making to my first handmade bra!
And so my aim for Nellie Joans is to try and help clear up any confusion that new lingerie sewists may be feeling.  All items for sale shall have clear, informative descriptions so that you know specifically what each item can be used for and the blog will cross reference these items with actual sewn garments.
For those lingerie sewists with more experience, then I hope to fill my blog and shop with lots of inspiration for you.  My personal style is eclectic and arty - I adore colour, textiles and all sorts of fashion styles.  I plan on having curated collections but ones that aren't rigidly stuck to one style - because that's just not me. 
Lets create some gorgeous lingerie together!
Helen (Nellie)