Competition Details ~ First Birthday Celebrations!

Helen Cloke celebration competition first birthday giveaways

Can you believe it has been a whole year of Nellie Joans?!  This past year has brought me so much joy that I'm planning on celebrating for the whole month of July with exciting competitions and giveaways!

I'll announce (over in Instagram) a new competition each Tuesday and update this blog post with extra information as the month goes along.


Starting July 2nd ~ Design a Brief

Would you like a $50 (NZD) shop voucher?

DETAILS: You know how much I love a matching set.  Well, these two bras made as samples for the 'Limited Edition Kits' have yet to be paired with a brief.


  • Design a brief to match the bra(s) i.e. pair an existing sewing pattern with fabric and notion suggestions from the shop.
  • Create a visual representation of your design e.g. sketch, photo collage
  • Post the design to your Instagram feed with the tags #nelliejoansmatchup and @nelliejoans

TIME FRAME: The competition is open from Tuesday 2nd July until Sunday 7th July at 8pm (New Zealand time)

ELIGIBILITY:  Open internationally and to entrants on Instagram only

PRIZE: A $50 Nellie Joans voucher valid for anything in the shop.

JUDGING: Judging will be based on ideas, not artistic ability!  I will create a shortlist of entries that I feel best suit the aesthetic of the bra(s) and then send these off to an independent judge. A final winner will be chosen and notified on Monday 8th July.

EXTRA INFO: You can enter for either or both bras and as many times as you wish (with different designs on seperate posts.)

HELPFUL LINKS:  Here are some helpful links to the bras and materials used in them.

Boylston bra, the Harlow kit, raspberry stretch lace, burgundy duoplex

Lansdowne bra, Lansdowne bra, the Helena kit, hot tropics fabric

Good luck and have fun!



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